Headlight sneak peak: “WhyChart”
Morten E. Wulff Sep 4th
The idea behind the WhyChart is to combine events with visual data charts in order to try and explain cause and effect relationships. We’re simply tired of just displaying data without at least trying to explain: “WHY WHY WHY???”.
In the first version release of Headlight we’ve decided to keep it pretty simple: The events we track and “flag” on the WhyChart are when campaigns start, change, and/or end.
In future versions we expect to extend the definition of “events” to include other types of information e.g. external data such as “weather information”, “stock prices”, “national holidays”, and “special news events”.
We in TraceWorks all think this is a simple and awesome feature and we often fight over who actually came up with the basic idea! I just love when that happens.
Sign-up for the beta-release of Headlight here.
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Actually there’s no reason to fight about it when you have proven facts at hand.
IT WAS MY IDEA!
I remember it like this:
JESPER:
“Hey! What about a “line chart”??? That would be so AWESOME!!!”
WULFF:
“Well, is it AWESOME with a line chart? Isn’t like pretty basic and not very awesome?”
JESPER:
“NO no no no no - it is a tremendous idea having a line chart!!!”
WULFF:
“Hmmmm … What if extend the chart with some information about the events we expect to have influence on the data we display …. You know in order to try and explain WHY things happen???”
JESPER:
“I don’t like it … I think we should stick with a simple line chart - line charts are sooooo cool!!!”
You are clearly delirious, I think that conversation was one of those you have with yourself in the bathroom.
I have Photoshop files with sketches of the idea that dates back before you where born. HA!
I have Photoshop files dating back to before Photoshop was born…
What I remember from my early days at TraceWorks is Jesper speaking about line charts (so coool and original) and Morten babbling about some coloured thingies.
Just get over it and give me the credit!