Comments on: Look, we are pretty http://thedojo.traceworks.com/2006/06/07/look-we-are-pretty/ This is where the TraceWorkers come to perfect their skills in making deadly sharp marketing software, practice communication and something in between. Mon, 30 Aug 2010 22:24:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Wulff http://thedojo.traceworks.com/2006/06/07/look-we-are-pretty/comment-page-1/#comment-84 Wulff Fri, 09 Jun 2006 08:47:17 +0000 http://thedojo.traceworks.com/2006/06/07/look-we-are-pretty/#comment-84 Hmmm ... Guess I totally misunderstood this. Thought is was like a sitemap tool or something. Bollocks. I will never ever repond to a post in a blog again. Hmmm … Guess I totally misunderstood this. Thought is was like a sitemap tool or something. Bollocks. I will never ever repond to a post in a blog again.

]]> By: Wulff http://thedojo.traceworks.com/2006/06/07/look-we-are-pretty/comment-page-1/#comment-83 Wulff Thu, 08 Jun 2006 15:12:03 +0000 http://thedojo.traceworks.com/2006/06/07/look-we-are-pretty/#comment-83 This is why web analytics (WA) and behavior analysis is a very different ball game than that of marketing management software. WA's main purpose is analyzing how people move around within this "pretty" landscape. By the way this is almost impossible to do - you need experts - not software - to help you do this. It’s much too complex for just stupid software to handle. That's my opinion. Headlight and marketing management software is about supporting the fundamental processes in any marketing division e.g. creative asset management, media planning, campaign deployment, and of course measuring the cost/benefit - but NOT in terms of analyzing how people navigate the "pretty" website. This is why web analytics (WA) and behavior analysis is a very different ball game than that of marketing management software.

WA’s main purpose is analyzing how people move around within this “pretty” landscape. By the way this is almost impossible to do – you need experts – not software – to help you do this. It’s much too complex for just stupid software to handle. That’s my opinion.

Headlight and marketing management software is about supporting the fundamental processes in any marketing division e.g. creative asset management, media planning, campaign deployment, and of course measuring the cost/benefit – but NOT in terms of analyzing how people navigate the “pretty” website.

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