Is this CLEAR or NOT!?
Morten E. Wulff Apr 27th
Software designed exclusively for effective marketing organizations.
What exactly is Headlight?
Headlight let’s you easily manage your marketing operations from Digital Asset Management (DAM), media planning and campaign execution to measuring the success of marketing activities – online as well as offline.
How can Headlight help you?
Marketing consumes a significant amount of the financial resources of most companies – and the demand for accountability, automated marketing workflows, and higher returns on investments are increasing.
This might seem impossible in an ever more fragmented and complex media space…
Headlight is designed to solve these issues. Just as finance has ERP and sales has CRM, Headlight brings order to marketing organizations through a comprehensive, integrated marketing-centric solution.
Entries (RSS)
[...] We receive about 10 new beta requests every day and a lot of mails from existing StatLynx customers. We are as eager as anybody about launching - but we have a strict protocol - in contrast to our commucation strategy - not to release anything before our core technology is 100% stabile. It simply isn’t yet and we will never sacrifice performance / security for the purpose of reaching a deadline. We are trying to do the responsible thing here… We focus on product quality and on delivering a great out-of-box experience. Maybe in the past we would have just gone ahead but now we’re not going to do that. [...]
[...] Interested in being a key player in our strategy of integrating our upcomming new product Headlight with all the important media companies in the world e.g. Google, Yahoo, MIVA … Guess it is what you can call a true web 2.0 developer position. [...]
[...] Headlight is indeed a software solution with great emphasis on delivering the best out-of-the-box experience why a restrictive focus on simplicity, usability is essential. You will be responsible for achieving this goal. [...]
[...] I guess this must be a pretty good launch pad for Headlight? [...]
[...] I’m thinking of buying this book. I just imagine it would be an interesting and meaningful experience since we try to design (if not simple) less complicated software (in contrary to most other business software companies). The author of the book is John Maeda who’s a graphic designer, visual artist, and computer scientist at the MIT Media Lab. He’s been dubbed “the Master of Simplicity,”. The book outlines ten laws of simplicity over 100 pages. I read this extract from the book on 37signals’ blog which made me think a litle: [...]