The Dojo is the official blog of the marketing software company TraceWorks.

The brain is dead

Jesper Bram Apr 10th

A few days back I presented the logo for Headlight in a post on logo design inspired by the fuzz about the new Quark logo. Since then I’ve had some feedback on the logo, which made me realize I had to change it. My main reason to change it was that some people didn’t see the lit head shape with the brain in it, but an image of a man yelling from the top of his lungs. When I saw what they meant, I kept seeing the yelling man as well. It was clear; the brain had to go.

Screaming person

The brain was to complex a shape, and for obvious reasons, not one of those features that make us recognize a shape as the human head. Maybe if we had x-ray vision and could actually see each others brains, it would have worked. But until we mutate into Martians, I decided to stick with the one feature that sets our head apart from e.g. a ball, a melon, or a potato – eyes. If you want to be concrete sure that people will recognize a shape as a head, it got to have eyes.

So here it is the new and brainless, but at least seeing, head.
Headlight logo final

As the software it represents it has undergone a lot of changes since the original idea. But that’s the way we like it. Nothing is sacred; if it doesn’t work it has to go, no matter who thought of it, and how long it took to make.

4 Responses to “The brain is dead”

  1. Pelle  April 10th

    The brain is dead. All hail the empty head!

  2. Wulff  April 11th

    Much better … very good.

  3. balle  June 27th

    Jesus i back…

  4. Jesper  June 27th

    Thank you for your enlightening comment, Balle.

    If you are referring to our inspiration from early religious iconography, you are right. Well spotted. If you look closer you will also see some traces of Russian constructivism (Suprematism).

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