Comments on: Did they do it on purpose? http://thedojo.traceworks.com/2006/03/27/did-they-do-it-on-purpose/ This is where the TraceWorkers come to perfect their skills in making deadly sharp marketing software, practice communication and something in between. Mon, 30 Aug 2010 22:24:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Ivan http://thedojo.traceworks.com/2006/03/27/did-they-do-it-on-purpose/comment-page-1/#comment-5939 Ivan Thu, 29 Nov 2007 10:54:57 +0000 http://thedojo.textdriven.com/2006/03/27/did-they-do-it-on-purpose/#comment-5939 Hi, my name is disman-kl, i like your site and i ll be back ;) Hi, my name is disman-kl, i like your site and i ll be back ;)

]]> By: imparare http://thedojo.traceworks.com/2006/03/27/did-they-do-it-on-purpose/comment-page-1/#comment-1831 imparare Sun, 15 Apr 2007 06:04:42 +0000 http://thedojo.textdriven.com/2006/03/27/did-they-do-it-on-purpose/#comment-1831 Interesting comments.. :D Interesting comments.. :D

]]> By: Jesper http://thedojo.traceworks.com/2006/03/27/did-they-do-it-on-purpose/comment-page-1/#comment-143 Jesper Tue, 27 Jun 2006 10:56:14 +0000 http://thedojo.textdriven.com/2006/03/27/did-they-do-it-on-purpose/#comment-143 Appreciate the comment, Rafael. I'm sorry but if <a href="http://www.eukanuba.com" rel="nofollow">this</a> is the Eukanuba logo you mean, I don't really see the similarity Appreciate the comment, Rafael.
I’m sorry but if this is the Eukanuba logo you mean, I don’t really see the similarity

]]> By: Rafael http://thedojo.traceworks.com/2006/03/27/did-they-do-it-on-purpose/comment-page-1/#comment-142 Rafael Tue, 27 Jun 2006 09:49:02 +0000 http://thedojo.textdriven.com/2006/03/27/did-they-do-it-on-purpose/#comment-142 Sorry but I really do not like. The Quark logo is too similar to the Sony Ericsson Corporation logo and the Headlight logo is too similar to the Eukanuba logo. Sorry but I really do not like.
The Quark logo is too similar to the Sony Ericsson Corporation logo and the Headlight logo is too similar to the Eukanuba logo.

]]> By: The Dojo » Blog Archive » The brain is dead http://thedojo.traceworks.com/2006/03/27/did-they-do-it-on-purpose/comment-page-1/#comment-64 The Dojo » Blog Archive » The brain is dead Mon, 10 Apr 2006 12:49:23 +0000 http://thedojo.textdriven.com/2006/03/27/did-they-do-it-on-purpose/#comment-64 [...] A few days back I presented the logo for Headlight in a post on logo design inspired by the fuzz about the new Quark logo. Since then I’ve had some feedback on the logo, which made me realize I had to change it. My main reason to change it was that some people didn’t see the lit head shape with the brain in it, but an image of a man yelling from the top of his lungs. When I saw what they meant, I kept seeing the yelling man as well. It was clear; the brain had to go. [...] [...] A few days back I presented the logo for Headlight in a post on logo design inspired by the fuzz about the new Quark logo. Since then I’ve had some feedback on the logo, which made me realize I had to change it. My main reason to change it was that some people didn’t see the lit head shape with the brain in it, but an image of a man yelling from the top of his lungs. When I saw what they meant, I kept seeing the yelling man as well. It was clear; the brain had to go. [...]

]]> By: Jesper http://thedojo.traceworks.com/2006/03/27/did-they-do-it-on-purpose/comment-page-1/#comment-62 Jesper Tue, 28 Mar 2006 08:03:58 +0000 http://thedojo.textdriven.com/2006/03/27/did-they-do-it-on-purpose/#comment-62 As I said <i>"Luckily we all have different taste, so of course there will be some who hate it."</i> As for the message. What I'm trying to get through is a head with light in it. A bright head - a common symbol of intelligence/cleverness. Communicating the marketing message will come when the logo is put into context. From the comments I can see that the message I intended to send gets through. I wanted no less no more. Sorry if it wasn't the message you expected Tobias. As I said

“Luckily we all have different taste, so of course there will be some who hate it.”

As for the message. What I’m trying to get through is a head with light in it. A bright head – a common symbol of intelligence/cleverness.

Communicating the marketing message will come when the logo is put into context.

From the comments I can see that the message I intended to send gets through. I wanted no less no more.

Sorry if it wasn’t the message you expected Tobias.

]]> By: Pelle http://thedojo.traceworks.com/2006/03/27/did-they-do-it-on-purpose/comment-page-1/#comment-61 Pelle Tue, 28 Mar 2006 07:55:44 +0000 http://thedojo.textdriven.com/2006/03/27/did-they-do-it-on-purpose/#comment-61 The reason why I brought the SE logo into the discussion was simply that Quark is the same logo upside down. I like our new logo - it reminds me of Russian/German constructivism (which is a good thing, in case anyone wonders) and when you see it together with the new TraceWorks logo it works even better. The reason why I brought the SE logo into the discussion was simply that Quark is the same logo upside down.

I like our new logo – it reminds me of Russian/German constructivism (which is a good thing, in case anyone wonders) and when you see it together with the new TraceWorks logo it works even better.

]]> By: Wulff http://thedojo.traceworks.com/2006/03/27/did-they-do-it-on-purpose/comment-page-1/#comment-60 Wulff Mon, 27 Mar 2006 21:17:02 +0000 http://thedojo.textdriven.com/2006/03/27/did-they-do-it-on-purpose/#comment-60 Pelle > The Sony Ericsson logo is ganz cool. I like the 3D style here. The Quark logo sucks. In the 3D category I also like the 37sigs' many logos > They remind me of "rosebud" in Citizin Kane. I like our own new logo. Well done, Jesper. I've also seen our new TRW logo > Same style as our Headlight logo. It's good. Can't wait to launch! Pelle > The Sony Ericsson logo is ganz cool. I like the 3D style here.

The Quark logo sucks. In the 3D category I also like the 37sigs’ many logos > They remind me of “rosebud” in Citizin Kane.

I like our own new logo. Well done, Jesper. I’ve also seen our new TRW logo > Same style as our Headlight logo. It’s good. Can’t wait to launch!

]]> By: Tobias http://thedojo.traceworks.com/2006/03/27/did-they-do-it-on-purpose/comment-page-1/#comment-59 Tobias Mon, 27 Mar 2006 21:10:47 +0000 http://thedojo.textdriven.com/2006/03/27/did-they-do-it-on-purpose/#comment-59 I am not all for it. It is to dramatic with the brain incorporated in the circle of light. I like the thought and the components, but I don’t think that people will understand the message of "online marketing made smart" combining a brain and the headlight. The symbolism is to straight forward. Personally I hate whan people criticise, without bringing something new and constructive into the debate, however, this is exactly what I am going to do - for now! I have to come up with a good suggestion - and these things take time ;) I'll be back! (Perhaps with something constructive and helpful!?! I am not all for it. It is to dramatic with the brain incorporated in the circle of light.

I like the thought and the components, but I don’t think that people will understand the message of “online marketing made smart” combining a brain and the headlight. The symbolism is to straight forward.

Personally I hate whan people criticise, without bringing something new and constructive into the debate, however, this is exactly what I am going to do – for now! I have to come up with a good suggestion – and these things take time ;)

I’ll be back! (Perhaps with something constructive and helpful!?!

]]> By: Pelle http://thedojo.traceworks.com/2006/03/27/did-they-do-it-on-purpose/comment-page-1/#comment-58 Pelle Mon, 27 Mar 2006 14:04:47 +0000 http://thedojo.textdriven.com/2006/03/27/did-they-do-it-on-purpose/#comment-58 I can't really put my finger on it, <a rel="nofollow" href="http://www.sonyericsson.com/images/spgc/CWS31AFW_9378high_30_0_4000.gif">but haven't I seen something similar before</a>? I can’t really put my finger on it, but haven’t I seen something similar before?

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