The Dojo is the official blog of the marketing software company TraceWorks.

The boy who cried wolf

Pelle Mar 24th

We’ve said a it few times over the last year. Ok, we’ve said it many times during the last year: It’s almost there. Just a little more time and we are done. We just need to…

The character Garak from Star Trek has a striking remark, when he is told the story about the boy who cried wolf:

Bashir: If you lie all the time, no one is going to believe you, even when you’re telling the truth.
Garak: Are you sure that’s the point, Doctor?
Bashir: Of course. What else would it be?
Garak: That you should never tell the same lie twice.

In order to be more trustworthy, here’s a new lie: Our product is in beta, but it is still not feature complete.

Truth be told, it will never be feature complete! Even when Headlight is released, it will never become completely done; in order to fulfil the demands of our customers and to be agile, we will keep adding new features and removing old ones.

For obvious reasons we do make roadmaps. But if a new opportunity comes along, my personal belief is that we should go with that instead of the planned roadmap. I think that is being smart: Not sticking with plans and schemes made months or years ago, but adapting to reality as we know it. And that’s not even a lie!

One Response to “The boy who cried wolf”

  1. Wulff  March 24th

    This is 99.9% true:

    Developing Headlight has been a looong process (no surprise!). It has taken us about a year. We’ve hired 4 new people (Mads, DC, Pelle, Jes) during this period in order to make this the best marketing management software solution imaginable.

    But why a whole freaking year? I guess it’s because quality, beauty and even simplicity are something we take pretty serious and that it is not something you JUST produce … In the future though we do plan to introduce (and remove) features more frequent. We have a thousand ideas. The most talented people. And Headlight is a uniquely flexible platform. These are excellent working conditions!

    99.9%? Because you can never really predict the future. I guess.

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