The Dojo is the official blog of the marketing software company TraceWorks.

Oh no, not another post by me on Web 2.0… I mentioned our drag’n'drop boxes some posts ago as an example of something smart - because it makes your job done faster.

Something that is not so smart is copying blindly what you’ve seen on other web sites: 10 months ago I saw google.com/ig and was deeply impressed. 8 months ago I saw live.com and thought “Ok, if Google’s got it, surely Microsoft must have something similar”. 2 months I discovered netvibes.com and was impressed by the fact that it was done by a minor company (previously unknown to me at least). 2 weeks ago I saw Pageflakes and started to get tired of moving boxes around a web site.

Today I found Protopage, ItsAStart.com and VIKI.2. I was neither impressed nor amused!

While much effort has probably been put in these applications they don’t seem to innovate but merely imitate and are thus: One step behind!

6 Responses to “If you follow the trend you are always a step behind”

  1. Jimmi Bram  March 17th

    Again, it’s not about innovation, it’s about using the tools available to create the best user experience possible. The drag n drop boxes are beginning to be a standard. Not everything needs to be new in order to have a right to exist.

  2. Jimmi Bram  March 17th

    But start pages containing dynamic content in drag able boxes, is almost a joke now…

  3. Pelle  March 17th

    I think you kinda missed the point: If you want to do something, do it smart/clever/new/whateverish way or don’t.

    It seems to me that these folks are trying to bring the old portal approach back to life which is fine by me, but couldn’t they just try to differentiate from the already existing sites?

  4. Jimmi Bram  March 17th

    Exactly, but it is not the boxes fault, what have they done to you? :-)

  5. Pelle  March 17th

    The boxes are excellent - but shouldn’t “we” just try to use them for something else than portals ;)

  6. Wulff  March 17th

    I suggest we use them for business application dashboards :-)

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