Back in January I emailed this cover story from Wired: “How Click Fraud Could Swallow the Internet” to my colleagues at TraceWorks.com in order to quickly explain why click fraud is a huge problem to all our customers and of course also to explain why this is to be an important part of our upcoming end-to-end marketing application, Headlight™.

Now a new chapter is about to enfold as Google has just agreed to settle a class action click fraud case brought in an Arkansas state court for up to $90 million. More on the .org behind the lawsuit: http://www.lostclicks.com/. Read in depth reporting on the settlement: http://blog.searchenginewatch.com/blog/060308-152034.

This means that click fraud is now not only a major problem to advertisers - also Google/yahoo/MSN etc. is troubled by this. And this means that our investment in developing and implementing “click fraud detection/reporting” in Headlight(tm) will probably pay off. That is if Google/Yahoo/MSN etc. acknowledges our findings - time will tell - but with this new settlement I think the chances are pretty good!

More specifics on our click fraud feature as soon as Headlight (beta1) is officially launched.