… I’ve been told by a wise man. And I think he was right. But as my brilliant team member Jesper continues: So is the divine!

While I can only guess what Jesper meant (or go over to his desk and ask him), I do know what the person who brought the devil into our conversation meant; the fact that we as designers use so much time on issues that might be of no importance in the bigger scheme of things.

The catch, however, as I see it is that sometimes actually one minor detail could turn out to be the single factor that makes a product better than the competing ones. We’ve all seen it so many times, that I do not have to come with examples (besides that, for every example I could come up with, there would ten counter examples, so let’s forget about that).

What I do know is that I care quite a lot about what might appear to be minor design details when I buy stuff If: I complain about the keyboard layout on my laptop, the default look of program X and lack of plug-ins for program Y. I see no reason for believing that our customers are any different - when they write me, they want feature a, b and c and they want it now.

The problem remains that we just can’t keep on adding new features without investigating how it matches the overall road map and product consistency.

Because of that, we have to look into every little detail and issue - we want to know whether they turn out diabolic or divine.