A New Decade, a New Business Unit!

As of February this year I joined the Traceworks Team with the purpose of structuring and managing our new professional services unit, Online Marketing Insights.

It has now been a month and I believe the time is right for us to share our plans for Online Marketing Insights with you.

What is Online Marketing Insights?

Our new business unit will focus on assisting existing and new Traceworks customers in executing, measuring and optimizing their online marketing tactics. This, of course, covers training and advanced support in the use of Headlight, but also means that we have expanded our offering to include:

• Strategic consulting on online KPI’s and Benchmarks
• Support and outsourcing of your web analytics setup, management and reporting
• Analysis of your online performance data
• Data driven optimization projects such as A/B testing or Targeting
• Support of your day to day activities for executing and managing your online campaigns

In short, our ambition with Online Marketing Insight is to offer you expert assistance in using your tools effectively and establishing the right processes needed to tap the full potential of online marketing.

Why expand our offering?

Both our own experience, requests from customers and partners, as well as research reports from leading analysts, point to the simple fact, that most companies lack the necessary experience, resources and strategy to take full advantage of the online opportunity.

By expanding our offering, you will experience a partner that not only provides a great platform for executing and managing your online campaigns, but also assist you in structuring and supporting the critical activities related to your online marketing process.

This will ensure that you:

• Experience greater control and structure in your day to day online marketing
• Improve online performance
• Save time and reduce tactical mistakes
• Highlight the importance and effect of your online marketing efforts

How will Traceworks be able to provide all of this?

Of course, we do not propose to know everything about digital strategy or marketing planning. We work with several excellent partners in this area. However;

When it comes to defining concrete, measurable goals for your online marketing, and managing, measuring and optimizing your tactics, we aim at being the best in class!

Through Headlight we have build a tremendous repository of insight into what works in online marketing, especially in our specific market, and by combining this with the experience of talented consultants used to working strategically with Google analytics, Omniture, Website Optimizer and similar tools, we strongly believe that we are in a position to offer you a unique and valuable partnership.

Did I catch your attention?

Please contact us and let’s discover how Traceworks’ Online Marketing Insights can benefit you.

Rune Flint Varnaa

Director, Online Marketing Insights - TraceWorks™

Rune Varnaa former employee at Creuna and Omniture has decided to join the great and growing company Traceworks, his first day at the office was yesterday.

Rune will add new capabilities to Traceworks, which means that we will expand our current offering from software-as-a-service only to online optimization services as well.
Traceworks have 7 years of experience building software to people working with online marketing at agencies and advertisers. We believe that the time is right for us to expand our offering into the field of services, so we can bring more value to you and the market in general.

Rune new title is Director, Online Marketing Insights. You can reach by mail rva@traceworks.com

We will soon update Traceworks.com with details about our new offerings.

Everybody love a fresh and tasty appetizer before dinner. Our design team has made a small and tasty look of our coming Headlight reporting.

We call it “Save As Report” but we are open for better suggestions.

Questions:
ml@traceworks.com

Headlight is all about simplicity from idea to development and we love when we see someone out there, who can execute simple design in reality.

The social media conversion prism is a great example. The whole design process is described in there blog

In our new release of Headlight, we have made several changes to how columns are shown and modified. And we are happy to present you with the new compare function that will rock you

Enjoy these videos where we will show you how to use these new features.

Here is a video showing the new compare function:

Here is a walk-through of the new columns:

And last but not least the new conversion columns:

Hey all we are doing the best we can to get rid of the financial crisis and we are now looking for a talented account manager to sell the best email / 1 to 1 platform in the market.

More info please look here

We know that 2.0 is not that trendy anymore but we love facts and hate buzz, so we stick with what we know.

Anyway we just wanted to give you a little appetizer for the coming release, the big thing is the new Grid.

Benefits:

Improved usability
Improved performance (yah faster access to data)
and more…..

Remember this is the appetizer, you have to wait and see for more.

Any questions?

Hello search world you know our Google Integration but it´s now time to meet Yahoo.

We have made a integration to Yahoo meaning you can save the time you use on doing manual tagging, everything is now automated.

Then you properly ask “How to”, We say “follow this link for more info go to our Wiki

Please contact our Fearless support for help support@traceworks.com

Guys and girls, Piggy Back functionality is now part of Headlight, it can save you for both time and money. More info Go to our Wiki

Which feature do you believe would be outstanding for Headlight? What functionality would optimize your performance dramatically?

Give us all the feedback you have and please remember to gives us “The Why” your suggestion is the best and how you can benefit from it in your daily work.

There is an exciting prize for the best suggestion.

The winner will be published at TheDojo.

Please add your suggestion to this post.

A little bit shy? Please email ml@traceworks.com