Unfortunately we are experiencing delays in processing the data in Headlight. This affects data from yesterday and today on some accounts.

We are working to solve this as soon as possible. No historical data would be lost due to the delay.

Sorry for the inconvenience this might cause.

Due to server maintanence there might be limited access to Headlight on Wednesday, May 9th 2012, 20.00 – 23.00 (CET). This does not affect the banner delivery, tagging and tracking. All your campaign activities will continue to run as set up. We appologize for any inconvenience this might cause.

One thing our customers missed when tracking banners, served directly by publishers, is impressions. From now on you would be able to track impressions not only for the banners, that are being served from Headlight through 3rd party tags, but also for banners, that are physically served by publisher.

Simply check a checkbox and Headlight would provide you an impression tracking script (1×1 invisible pixel script) that would need to be implemented on publishers site together with the actual banner.

That would enable you to track impressions and clicks even if you are not serving banners from Headlight system.

We are happy to inform you, that from now on you would not need to solve a puzzle where to assign your Affiliate network activities. Headlight presents new separate channel – Affiliate. Create all your simple or advanced affiliate activities under this new channel as if you would do that under Banner channel and get all of the metrics here.

Our release is now live and we hope you will enjoy what we have ready for you.

Here is a quick overview of the new features & updates.

If you don´t already have access to Headlight then Try Headlight out Free.

Facebook Ads Integration:

Facebook Ad Tracking and Optimization is now for possible and automated with Headlight.
Headlight makes Facebook Ad Tracking, attribution and optimization simple.

Key Features
* Import Facebook Ads campaigns
* Automated URL encording
* Performance tracking from impression to conversion
* Facebook Bid Optimizer, optimize against key campaign objective eg. Minimum ROI

Import campaigns:

We finally give you the possibility to import Google Adwords, Yahoo Search and Facebook campaigns without you need to notify our Fearless Support.

Now you are in charge, so let us be honest, we finally made this simple which is our core value

Bid optimizer – version 2.0:

Our incredible and effective bid optimizer just got a whole lot smarter.

Here a complete explanation about how it works.

The Bid Optimizer allows you to automatically optimize your AdWords, Yahoo or Facebook campaigns where you specify the objective to optimize.
The objective can be maximizing number of average daily clicks, number of average daily conversions or average daily revenue under the constraint of the specified daily campaign budget. You can specify which of your conversions your objective is, e.g. you can maximize the number of purchase and signup conversions while excluding page view conversions.
When the objective is optimize conversion you can further constrain the Bid Optimizer to select bids that does not exceed a specified maximum CPA. When optimizing for revenue you can constrain the Bid Optimizer such that bids does not fall under a specified minimum ROI%.
You can at any time change the optimization objective for you campaigns.

The Bid Optimizer explores the bid landscape starting from the initial specified bid (Max CPC) where size of bid landscape to explore and interval of bids can be specified.
The algorithm attempts to find the optimal bid setting that maximize the objective while keep exploring the bid landscape known as exploration and exploitation tradeoff. Both bids lower and higher by a specified percentage than the initial bid are explored. E.g. if the initial bid is 5.00 then the bids 4.05, 4.50, 5.00, 5.50 and 6.05 form the bid landscape.

The Bid Optimizer automatically updates the bids for each keyword/ad in the campaign on a regular basis which can be specified, e.g. weekly. Bids will only be updated for keywords/ads for which enough data is available.