The Dojo is the official blog of the online marketing software company TraceWorks.

Rune Varnaa former employee at Creuna and Omniture has decided to join the great and growing company Traceworks, his first day at the office was yesterday.

Rune will add new capabilities to Traceworks, which means that we will expand our current offering from software-as-a-service only to online optimization services as well.
Traceworks have 7 years of experience building software to people working with online marketing at agencies and advertisers. We believe that the time is right for us to expand our offering into the field of services, so we can bring more value to you and the market in general.

Rune new title is Director, Online Marketing Insights. You can reach by mail rva@traceworks.com

We will soon update Traceworks.com with details about our new offerings.

Everybody love a fresh and tasty appetizer before dinner. Our design team has made a small and tasty look of our coming Headlight reporting.

We call it “Save As Report” but we are open for better suggestions.

Questions:
ml@traceworks.com

We love simplicity, here a great example

Martin Stockfleth Larsen Dec 29th

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Headlight is all about simplicity from idea to development and we love when we see someone out there, who can execute simple design in reality.

The social media conversion prism is a great example. The whole design process is described in there blog

In our new release of Headlight, we have made several changes to how columns are shown and modified. And we are happy to present you with the new compare function that will rock you :)

Enjoy these videos where we will show you how to use these new features.

Here is a video showing the new compare function:


Here is a walk-through of the new columns:

And last but not least the new conversion columns:

Hey all we are doing the best we can to get rid of the financial crisis and we are now looking for a talented account manager to sell the best email / 1 to 1 platform in the market.

More info please look here

The next release – Preview Grid 2.0

Martin Stockfleth Larsen Oct 15th

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We know that 2.0 is not that trendy anymore but we love facts and hate buzz, so we stick with what we know.

Traceworks_new_grid2.0_design_preview03

Anyway we just wanted to give you a little appetizer for the coming release, the big thing is the new Grid.

Traceworks_new_grid2.0_design_preview02

Benefits:

Improved usability
Improved performance (yah faster access to data)
and more…..

Traceworks_new_grid2.0_design_preview01

Remember this is the appetizer, you have to wait and see for more.

Any questions?

Yahoo YSM integration Now up and running

Martin Stockfleth Larsen Oct 14th

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YSM_Logo
Hello search world you know our Google Integration but it´s now time to meet Yahoo.

We have made a integration to Yahoo meaning you can save the time you use on doing manual tagging, everything is now automated.

Then you properly ask “How to”, We say “follow this link for more info go to our Wiki

Please contact our Fearless support for help support@traceworks.com

New release Piggy Back, What and How?

Martin Stockfleth Larsen Sep 7th

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PiggyBack

Guys and girls, Piggy Back functionality is now part of Headlight, it can save you for both time and money. More info Go to our Wiki

Wishful Thinking – Give us Feedback

Martin Stockfleth Larsen Aug 14th

2 Comments »

Which feature do you believe would be outstanding for Headlight? What functionality would optimize your performance dramatically?

Give us all the feedback you have and please remember to gives us “The Why” your suggestion is the best and how you can benefit from it in your daily work.

There is an exciting prize for the best suggestion.

The winner will be published at TheDojo.

Please add your suggestion to this post.

A little bit shy? Please email ml@traceworks.com

If you are a Google Analytics user, then keep on reading.

We have fixed the issue regarding Google Adwords tracking when using Headlight and Google Analytics simultaneously.
Please enable the adwords integration from Headlight again, if you need help please contact our fantastic support at support@traceworks.com or at +45 33 118118.

BTW….. Do you know that Headlight supports integration for more than one Google Account? Well we do so get started and add account number 2, 3, 4, 5 and 6, 7, 8, 9 ……..

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